In this video, the man is being encouraged to stand up for himself and he is congratulated for not giving in to his wife/partner. I think men watching this commercial are being encouraged to stand up for themselves in their relationship and not to let their leisures being taken away from them. I think that this video contains some truth in the sense that a couple cannot always be together, each partner needs his/her space and that is a key aspect for a relationship to be a lasting one.
There are some negatives to this commercial though. Firstly, children, teens or even adults watching this video might get the wrong idea and might actually think that the needs of a man are more important than those of a woman, that will eventually cause them to have some troubles in their relationship later on. Another problem to think about is that of children watching this video. Small boys and teenagers might get the impression of that's how a "real" man should be acting and might do so later on in their life. Similarly, female viewers might get the impression of that is the way girls should be acting in order for men to find them attractive.
I want to hear about any opinions that you may have about this commercial.
What you think about this commercial in general? What possible consequences do you think might result from people watching this? Do you think that this whole commercial was implied to be seen as a joke without really meaning for it to appear as a sexist commercial?
The only thing I find wrong in this commercial is the group of men clapping at the end after this man made his partner leave the art gallery. It is showing that he did the right thing because as soon as he touched the piece of art it looked like he had a sad look on his face and the men clapping were building his confidence and were indirectly saying you did the right thing. Overall I do not really find anything wrong with this commercial and I think it is just funny but at the same time it matters on the individual and how they interpret the commercial.
ReplyDeleteWell i think that this commercial isn't necessarily sexist, but rather derogatory to the idea of what a "prime" male should be like. The male at the beginning is portrayed as somebody who doesn't appreciate or enjoy the situation they are currently in. Instead of confronting the problem this man decides to manipulate the situation around him in order to get what he wants which is to leave the art exhibit. Even though it ends up upsetting his girlfriend/wife, ect. Unfortunately by doing this, the commercial portrays the ideal "successful man" as a man who manipulates situations around him rather than actually confronting the situation head-on, and even goes as far to suggest that as long as the manipulation favors the male the act was a good one. In regards to the ideal "successful man", if you compare the man who goes and touches the art work with the males at the end, the first male seems very unconfident and doesn't seem like someone who you would like to be. You can even tell by his clothes that he is just another average guy. The males clapping at the end on the other hand, all are wearing very sophisticated clothing and are portrayed as possibly being rich and successful. Due to this, the commercial gives us the impression that males who manipulate tend to be more successful than those who are honest. This commercial is potentially harmful to younger audiences who watch this because of the fact that it shows the more successful and desirable males encouraging manipulation regardless of the other persons misfortune as a result of that manipulation. Younger people may take this as telling them that manipulation is good, regardless of it's consequences to others, as long as it favors themselves.
ReplyDeleteThis commercial is funny to me because it compared a man being destructive and making a bad behaviour in a art gallery to Wiser whiskey. People might follow this kind of behaviour from watching this commercial and they will think it is okay to do this. It encourages men to rebel against their wife and as Jon said to manipulate the situation in favour to yourself or the man. I think this commercial can be seen as a joke, and I found it funny. It is trying to give a message that if you drink wiser, you are a man who is successful and you are the head of the family.
ReplyDeleteI think this commercial is giving the wrong idea to the younger public of how being in a relationship is like. As always when media throws something out there considers only the targeted audience and not all the audience. For a married man with a family and a healthy relationship this joke is funny, or at least entertaining. While for a younger audience like teenagers or even children this is really bad actually they don't have an idea of how being in a relationship is like and might or most likely will get the wrong impression. Again this is where media fails to deliver his message safely to the targeted audience without damaging some other audience's point of view.
ReplyDeleteThis commerical is very negative. Compramise is necessary for any relation to work, be it with your spouse, your friends or your family members. The idea of the "uncompramising man" suports a male who does nothing for his spouse. It implies that by bringing her husband to see something she enjoys, the woman is controlling and demanding. The man must break free of this and do whatever he wants all the time.
ReplyDeleteThis is stating that a man's interests are more valuable than women's interests and that a man should never do anything his wife wants him too.
I have seen this commercial many times before on tv and truthfully, i still enjoy it. Some of the consequences that could lead from this commercial is that it could cause men to do anything just to get out of something boring, cause them to start drinking alcohol, and ignoring what their partner wants. As well it could get others to think that a guys interests are way more better than a girls interests.
ReplyDeleteThe commercial doesn't show much sexism in my opinion, as the male character in the ad will do anything just to get out of the art museum. So to get out of the art exhibit he touches the painting and is forced out of the place, causing the other guys to applaud him. This shows that he is being the "man" and he controls what goes on in the relationship. I think it is implied as a joke to show that a man's interest and what they like are more superior than what a women likes and wants.
All of you guys made some interesting comments. However i do some other questions to ask you, ones that may be don't readily come to mind when watching this commercial.
ReplyDeleteFirst of all, Ergyn, i see what you mean when you mention that it is funny for people in an existing relationship while being detrimental to people trying to have a relationship since they might perceive the wrong idea from this commercial.
Second of all, Ryan, when u mention that "if u drink wiser, you will be the head of the family and be successful". Do you imply that drink wiser might be another meaning of act wiser(the way the male figure has reacted to the situation)? Also, in regards as to how you mention that a male will be more successful in acting that way, for sure he will receive respect but does it really deserve that respect? I personally think that someone who doesn't listen to the needs of others should not be respected.
Lastly, do you think that this commercial might be very cunningly implying that this the way one should be acting in order to lose a partner? This might benefit the company in the sense that they want their customers not to have any arguments with their partners about whether they should be drinking or not, one should be feeling free to drink it whenever he/she wants it.
I don't like this commercial. What is the producer of this trying to say? A man is cool when he does that to his wife? To me, that is really negative. And the group of men clapping their hands, what are they doing?! Promoting this dishonest act? No. That's not what real men are supposed to be like. The man in the video is just selfish, he cares only about himself, his interests and gives no thoughts at all to his wife and what she likes! I find him really impolite too, he might be bored but at least he should respect his wife. Look how she was fascinated by the arts. This commercial to me is a very disappointing image of men. Where is the courtesy and thoughtfulness that make men proud of themselves in front of women?
ReplyDeleteIf the man really doesn't enjoy this visit to the museum, why can't he just frankly tell his wife? He could also go some where to wait for her if he doesn't want to be here!
The people at the end of the video, they want to show that they are against compromise and that they believe in free-will. They want men to be the ones who make decisions and do whatever they want. But they have to know that in any relationships, the agreement between two partners is very important. Would a relationship last without any agreement being made? What would happen if one says one thing and the other goes against it? Destruction, for certain! Agreement not only means it's fair for both parties but also shows that their opinions are equally valued and respected, too.
I've seen this commercial a number of times. I found it very amusing. In my opinion, this commercial compliments women. It demonstrates that women are cultured and more intelligent than men. The female is interested in art and culture, while the male is interested in destroying his brain cells by consuming alcohol. So, in a way, this commercial is ironic. The man thinks he's smart but actually he's getting a little dumber every time he downs a glass of Wiser's Canadian whisky. Good job.
ReplyDeleteThis commercial suggests that men tend to get their way more often than women, and that the rewards that men obtain by doing things their way, outweigh the consequences of not compromising with their spouse. A common stereotypical example where men tend to get their way and do not compromise is when a heterosexual couple decides to watch TV, and a man wants to watch sports while the woman would rather watch Oprah for example.
ReplyDeleteI also found it interesting how the guy was hardly fazed when his girlfriend walked away upset by his inability to compromise. This implies that a woman’s feelings aren’t that much of a priority to a man, and that men are more self-centered.
This sort of behaviour is also approved by other men, which gives the impression to younger viewers that men are supposed to be the ones in charge and not compromising.
When we first watch the video we do not intend to see past the obvious attempt of it being a mere advertisement of something. The implied message of this ad rests on each individual’s perception, although the explicit message is that he does not want to visit or explore the same things his wife’s. The man in this video is seen as aggravated of his wife’s choice of interest and as a result tries to cause trouble by means of touching the art galleries, in order to get kicked out. He wants to get a sense of relief, and therefore receives it by having his wish granted. This ad is quite a laugh as it portrays males not interested in the activities women tend to engage to. We see the women all exited and fixed by the art gallery, where as her poor husband on the other hand wants to dart out the door as soon as possible!! This clip reveals that couples would want to have some time to apart as they will not always agree on everything that they might want to explore or do on their spare time, and this ad does a good job in portraying this belief.
ReplyDelete