On Tuesday we discussed the five concepts of Media Literacy:
1. All Media are constructions.
2. Media texts contain beliefs and value messages.
3. Each person interprets media texts and their messages differently.
4. Media texts reflect special interests (commercial, ideological, political).
5. Each medium has its own language, style, forms, techniques, conventions and aesthetics.
To whet your appetite for deconstruction, take a look at the following YouTube clips and comment in the comments section on the explicit/implicit messages these clips contain. Some questions to ask yourself: What meanings are intended? What lifestyles, values and points of view are represented? Who or what is included, omitted and/or misrepresented? How may other people's perception of the media be different? Who benefits if the message is accepted? What techniques are used and for what purposes?
Old Spice Commercial
Venus!
Mazda Commercial: What do you drive?
Ford F150
Love Hurts
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